INSTRUCTOR

Dana Baardsen

Instructor

With over a decade of experience in the editorial industry, Dana has strategically placed hundreds of brands in gift guides across a variety of popular national publications. Her gift guide placements have inspired millions of dollars of sales and have sold out brand new product offerings on the market.

Your brand, featured.

Course Curriculum

Themes: Amazon, SEO, increasing conversions to sales, strategic pitching, editorial insights, magazine industry intel.

    1. Welcome to Gift Guide Gold!

    2. Conquer conversions

    3. Speak the writer's language

    1. SEO blurb boss

    2. Other Elements

    1. Amazon

    2. Impact Radius

    3. Skimlinks

    4. In a nutshell

    1. Target Conversions

    1. Produce the Perfect Pitch

    1. Leverage sale events

Gift Guide Gold

  • $500.00
  • 12 lessons
  • Amazon is the primary affiliate platform covered in this course
  • Listen to it Podcast-style. This is not a video course.
  • If you're not interested in increasing top line revenue for brands you own or work with, don't take this course.

Win placements that will convert and change your sales strategies forever.

For brands, a gift guide really is the gift that keeps on giving.

CURRICULUM DETAILS

1) GIFT GUIDE GOLD 101 (1 HOUR) Here's the high-level version of how to effortlessly increase traffic and sales to a product listing on Amazon or a retail site using a gift guide strategy, and why it works every single time. Plus, a snapshot on how writers and editors actually curate these guides and choose the products they do.

2) ASSETS ON POINT(1 HOUR) You're going to need gift guide-approved assets in your back pocket to win placements. This lesson will walk you through every asset you'll need and how to create them easily on your own. This includes details on file names your images should have to SEO-minded pitch blurbs for your  correspondence, and so much more. 

3) AFFILIATE MARKETING MUSTS (1 HOUR) Whether you're product is on an affiliate marketing platform, listed on Amazon, or not on an affiliate platform at all, this lesson walks you through everything you need to know about how  gift guide writers and editors select products based on affiliate marketing.

4) TARGET THE RIGHT GIFT GUIDES (1 HOUR) You'll need to target the gift guides that are an organic fit for your brand to materialize placements fast. This lesson walks you through how to zero in on those gift guides. Plus, everything you need to know about gift guide tiers and conversion probabilities based on traffic, audience, and search engine insights. 

5) PITCH LIKE A PERFECTIONIST (1 HOUR) Learn everything you need to know about pitching to score features quickly - from crafting the best pitch and strategically finding contacts to determining what exact time you should pitch. You'll also learn about the three unexpected key items to include in pitches that really catch editors' attention and take your pitch to the next level during gift guide season. 

BONUS: SALE EVENTS ARE BIG Learn how to leverage sale events to wiggle into a publication's product library, get on their radar, and get into the Q4 (aka gift guide) content cycle for Q4. Think: Pitch Amazon Prime Day to get into a gift guide.